What is Xandr?
(pronounced “Xander”) is the advertising and analytics division of WarnerMedia Commercial, a unit of AT&T’s WarnerMedia, which operates an online platform, called Community, for buying and selling consumer-centric digital advertising..
Is AppNexus a DSP?
AppNexus Inc. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. … It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities.
Who owns App Nexus?
How large is AT&T?
$247.9 billionThe company has a market capitalization of $247.9 billion as of July 11, 2019. AT&T is the largest telecommunications company in the world, as well as the largest provider of mobile phone services in the U.S.
How much did AT&T pay for AppNexus?
On Monday, June 25th, 2018 AT&T announced that they would acquire AppNexus. The acquisition is focused around AT&T’s Brian Lesser, their CEO of Advertising & Analytics. Analysts estimate the deal cost AT&T around $1.6 billion, where AppNexus was floating a $2 billion valuation from previous funding rounds.
Why did Brian leave Xandr?
Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the source said.
Where is Xandr located?
New York, NYXandr Inc. is located in New York, NY, United States and is part of the Telecommunications Services Industry.
What is the difference between DSP and SSP?
A DSP (above) will buy advertising based on information provided by a DMP. A supply-side platform (SSP) is a piece of software that allows a publisher to sell digital ad impressions via automated auctions.
What company owns directv?
AT&T Communications2015—presentDIRECTV/Parent organizations