Question: Who Do I Send My Press Release To?

How much does it cost to send out a press release?

Distributing your press release locally or to most states will cost $350.

Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805.

PR newswire also has international distribution options..

What 5 basic questions should a news release answer?

It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue.

When should you send a press release?

When promoting an event, send a release as far in advance as possible. Follow up a week before, a couple of days before, and the same day. But only to the highly targeted journalists who have a track record of covering similar events.

How can I get a free press?

Read on to learn some great ways to get free but high-quality press for your business.Be a Source for Publications. … Write Your Own Press Releases. … Submit to Content Distributors. … Engage with Relevant Reporters. … Ask.

Should I send press release in Word or PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.

Where can I post a press release for free?

5 Truly Free Press Release Distribution ServicesOnlinePRNews.com: Best for Free Short-term Release Publishing. … NewswireToday.com: Best for Wide RSS Feed Reach for Non-profits. … PRLog: Best for Free Press Room for Company Press Releases. … 1888PressRelease.com: Best for Distribution to Search Engines.More items…•

How much does a press kit cost?

Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

How do I submit a press release to Google News?

There is no direct method to submit a press release, this must be done through a service that has Google News syndication approval, such as Press Release Jet. Press Release Jet is not only the best PR service available today, go ahead and compare our services against “the other guys”.

Which press release service is best?

2020’s 10 Best Press Release Distribution ProvidersEIN Presswire.eReleases.NewswireJet.24-7 Press Release Newswire.Linking News.iCrowdNewswire.PR Newswire.PRWeb.More items…•

How do you address a press release in an email?

Start with a catchy subject line. Don’t use “press release from author” or “News release.” You can copy and paste the headline of your press release – that can work.

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief. … Use attention-grabbing headlines. … Include a release date. … Convey the key facts in your first paragraph. … Expand the story – but keep it lean. … Include some good quotes. … Add a profile or backgrounder and contacts. … Include a photograph.More items…

Do you pay for press releases?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. … Some agencies charge $3000 and up per press release.

What should be included in a press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

What is press release example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

How do you write a killer press release?

The 6 Essential Steps to Writing a Killer Press ReleaseCraft a hook. If you’ve ever had a song stuck in your head, you know what a great hook is. … Add a great headline. If you’re a Copyblogger reader, you already know the importance of a compelling headline. … Avoid jargon. … Provide resources. … Proofread. … Share your news.

How do I submit a press release?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.